Supplier-Switching Inertia and Competitive Asymmetry: A Demand-Side Perspective
نویسندگان
چکیده
منابع مشابه
Supplier-Switching Inertia and Competitive Asymmetry: A Demand-Side Perspective
Building on strategic management, operations strategy, and supplier management literatures, this article presents a framework for supplier selection from the demand-side perspective. We highlight the role of a purchasing firm’s switching inertia in the supplier selection process and demonstrate the usefulness of our framework for the industrial automation industry. Empirical data for this study...
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ژورنال
عنوان ژورنال: Decision Sciences
سال: 2006
ISSN: 0011-7315,1540-5915
DOI: 10.1111/j.1540-5414.2006.00138.x